We interview Fathima Zaeem (Faathy) who runs Dessert Box by Faathy.
Faathy launched Dessert Box during November 2019, and in case you haven’t heard of this endeavour, head over to her page on Instagram and you’ll see intricately decorated desserts in beautiful boxes; the perfect gifts for foodies if you ask us.
In our interview with Faathy, we talk about the story behind her brand and her love for baking among other things. So read on to find out more.
Lonumedhu: So let’s start at the beginning. How did you get into baking?
Faathy: I was interested in cooking even when I was a kid. And later on I started experimenting with baking, and discovered that I was more into it because unlike cooking, baking was specific and it involved a lot of details, and I loved that.
Lonmedhu: What sorts of things did you bake back then?
Faathy: It was mostly cakes and cookies and a lot of savouries. I have this vivid memory of baking sausage rolls when I was 9 or 10.
Lonumedhu: Have you done any baking courses? I browsed through your page and everything looked so elaborately decorated.
Faathy: I did a basic Wilton cake decorating course from Efes institute. Other than that it’s all things I’ve picked up from watching videos and experimenting.
Lonumedhu: I see. Let’s talk about your menu; what’s the most popular these days?
Faathy: Customized cakesickles and cake bars are really popular these days. I am not making decorated cakes currently, but cookies and brownies are popular too.
Lonumedhu: And everything comes in a box right? I’ve seen your brownies that come in a box with a rose.
Faathy: Yes. Eating a dessert is something pleasant in itself. But I wanted Dessert Box to provide something more than that, a bigger experience, something that feels special, and hence the gift boxes and roses and so on.
Lonumedhu: It’s been a little over a year since you started Dessert Box right? How’d you describe the experience so far?
Faathy: At times it has been a bit overwhelming and hectic because we were hit with the Corona virus just a few months after starting, but overall it has been a really wholesome experience.
Lonumedhu: Tell us a little bit about yourself? Like how old are you, if you don’t mind me asking, and what do you do apart from baking?
Faathy: I am a 20 year old doing my undergraduate in Business management and Economics, this is actually my final year.
Lonumedhu: I didn’t realise you were this young! So what’s the plan for when you graduate?
Faathy: I want to bake on a larger scale.
Lonumedhu: Like open a shop or a café?
Faathy: Well not exactly a café but something similar, special and unique which will come to life hopefully in the coming years, insha allah.
Lonumedhu: Speaking of the custom boxes, how do you get those done?
Faathy: My siblings help me out with that, in fact my whole family helps a lot with everything. Other than my family, my boyfriend and my friends are very supportive and helps in everyway as well.
Lonumedhu: So do you enjoy eating desserts? What sort of foods are you into?
Faathy: I don’t like desserts at all. I of course like baking them and decorating them, but I prefer savoury things.
Lonumedhu: You are lucky. Most of us crave desserts all the time.
Faathy: That’s me with cheese. I’ll be constantly craving pizzas and other cheesy things. I am also into spicy food; the spicier the better.
Lonumedhu: It’s been wonderful chatting with you Faathy. But unfortunately we’ve reached the end of the interview. Would you like to add anything before we wrap up?
Faathy: Yes. I just want to thank everyone. Ever since I started Dessert Box everyone has been so accepting and so supporting. So I want to express how grateful I am for that.
Lonumedhu: Thanks for having this chat with us Faathy. We wish you wonderful times ahead!